Inside Italy’s First Starbucks

IN PHOTOS: Inside Italy's first Starbucks
Will the Milan Starbucks tempt Italians inside? Photo: Starbucks
Starbucks claims its Milan branch, which opens to the public this week, is “the world’s most beautiful”. So what does it look like?

The flagship “Reserve Roastery” is located inside a former stock exchange and post office near Milan’s cathedral.

The American company, whose founder Howard Schultz claims to have been inspired to start his empire by a trip to Milan, says the cafe was designed as “a tribute to the Italian coffee culture that helped shape Starbucks and a celebration of everything the company has learned over the years about the art and science of coffee”.

Beans are roasted onsite in a giant, Italian-made coffee roaster.

The beans travel to this giant, rotating cask. We’re not sure what it’s for but Starbucks says it “periodically unfolds and rotates, like a blooming flower”. Ok then.

A board displays the blends available.

The Milan Starbucks also features what the company calls its “first ever affogato station”, where staff use liquid nitrogen to make ice cream based on the traditional Italian dessert of of gelato topped with espresso.

Bread is baked onsite in partnership with Italian baker Rocco Princi.

Outside is a terrace featuring seating in giant “bird cages” as well as a mermaid, the company’s logo, carved in Carrara marble.

Upstairs is a cocktail bar serving alcoholic drinks and aperitivi.

Hot drinks will be served in crockery, unless customers request a cup to go, while cold drinks will be served in single-use plastic cups – to the disappointment of environmental campaigners who had challenged Starbucks to avoid the use of disposable cups in Italy.

All photos courtesy of Starbucks

24 thoughts on “Inside Italy’s First Starbucks

  1. Dropping into Starbucks during travel is always a high point for me, and I’ve greatly anticipated the opening of this one! May it be- that we all go wherever we want to with ease someday soon✨ Thanks for today’s bright spot!

    1. I have experienced those same travel high points. You had a very good perception of Italy’s StarBucks’ opening! Hmmm … what a keenness. I too am tired of the confine. I may have to conduct a one-person rally around the world… jogging and yelping “FrEEEE!!”, (But not quite that loud). I view every grouped-happening as a process of conditioning… be safe, be happy but worry (ponder)🤔

    2. …The CoronaVirus is a weird one…. I am suspicious about it. I am not news hoarder but until I see actual happenings of tons of people falling dead on the streets or body bags everywhere, my suspicions will leave. A big ponder!

  2. They definitely needed something that gorgeous to temp the Italians inside – Italy has always considered itself “above” this kind of a thing – preferring their traditional hectic, small and disorganised places to big, clean and organised Starbucks. That will probably do the trick.

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